iSIGN Technology for Advertisers
Proven to increase brand engagement and customer loyalty
Today Entertainment Network (TenTv) offers iSIGN technology for advertisers. iSIGN gathers point-of-sale data and mobile shopper preferences to generate actionable data and reveal valuable consumer insights.
The iSIGN interactive proximity marketing technology enables brands to deliver targeted messaging, personalized offers and loyalty perks to consumer mobile devices on location and in real-time. iSIGN’s data gathering capabilities provide analytics on price points, typical purchases, in-store dwell time and other shopper metrics that identify emerging consumer behaviors.
These insights enable smarter business decisions and provide ROI metrics for more transparent marketing. iSIGN delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via trusted, mature Bluetooth® and WiFi technologies without the restrictions associated with iBeacon. Proven to increase brand engagement and customer loyalty, iSIGN generates preference-based, predictive “clean data” without compromising consumer privacy.
Security Alert System
Today Entertainment Network (TenTv) iSIGN also offers a unique and exclusive proximity-based security and safety alert system for all levels of public, government and educational channels. SAM is a sophisticated software solution that can be integrated onto any iSIGN SmartAntenna network of stand-alone location. The addition of SAM to any iSIGN SmartAntenna network offers a very high value-added dual function – commercial messaging by iSIGN’s Smart Antennas and security messaging by SAM. Commerce and safety in one exclusive package.
TENtv With iSIGN Smart Antenna
TENtv works with iSIGN™ Smart Antenna, an all in one combination of Bluetooth and Wi-Fi. iSIGN first uses Bluetooth to identify mobile devices, including phones and tablets, and then pushes messages to these devices when they are within 300ft (100m) via Bluetooth or WiFi connection.
TENtv + iSIGN Solution
How It Works
The customer enters the broadcasting range (30 to 300 feet or 10 to 100m) of the Interactive Media Solutions (IMS) Unit or SmartAntenna. The iSIGN Smart Antenna (SA) unit pings any Bluetooth enabled mobile device asking if the customer wants to receive a message, coupon, special offer or information.
TENtv + iSIGN Benefits
Today Entertainment Network (TenTv) iSIGN advertising is proximity advertising. Research shows that consumers receiving an ad within proximity to a retailer are far more likely to act on the ad. This is attributed to the fact that very little user work is required to act upon the impulse to purchase what the ad supports. Other important benefits include:
Provide real-time directions from current location to their destination using a helpful map.
Product & Menu boards
Give users the ability to view detailed product info. Info can include menu boards that users can interact with to order product.
Get consumer feedback on products, promotions, and advertising campaigns in real-time.